2022 — artifact industries
lvl type — 01/80
artifact industries is a collaborative brainchild incepted by a serendipitous chain of events that brought together a team of passionate designers, engineers and entrepreneurs from hurbon international ltd. & noto
client: artifact industries
project: mechanical keyboard
role: lead, creative director
agency: noto design
spring loaded exchangeable feet drive the overall design and create an unique feature within the high-end mechanical keyboard market
0 to 100
To enter the mechanical keyboard market Hurbon and Noto teamed up to create a new jointventure. Artifact Industries. The first product LVL Type-01/80 is a high-end mechanical keyboard to address enthusiasts in the community. Unique features like adjustable feet and housing construction created an outstanding piece of hardware
next to the product itself a full brand vision including packaging, social media channels, website & custom font were developed to create a holistic brand vision
Visuals: © Noto GmbH
— Creative Direction: Julian Sommer
Animation: © Maku Lee
— Creative Direction: Julian Sommer