sommer

visual compute accelerator / VCA

2016 — Intel

With the VCA Intel started to create a new product line-up shifting the focus from a purely technical look to a more sophisticated & elegant appearance. With this exceptional approach for high-end solutions Intel rethought the future of all products for the commercial sector.

Role: Industrial Designer
lead: quinn fitzgerald
client: intel
project: graphics card
agency: huge design

Awards:
— Red Dot Award Winner 2016

Speed up your media. The Visual Compute Accelerator is an add-in-card for commercial computing industry. The acceleration for media and graphic processes comes from E5 platforms with built-in Xeon-Processors.
A totally blacked-out PCB as well as a sophisticated aluminum cover with polished graphics set a new standard for high-end commercial products.

Packaging as part of the UX. To complete the overall user experience packaging was another important part of the project. Securing each single component on multiple layers and an intuituve step-by-step unboxing process determined the packaging architecture. Simple, technical graphics communicate a professional, reliable product.

process —